I have been thinking about brand loyalty for a while now and I thought I’d share some rough thoughts about this. Nothing ground breaking, but one that I think most businesses can begin to apply if they have the right tools. Let’s start with the Loyalty Loyalty Brand loyalty is...

You can’t even fail in peace in Nigeria, maybe Africa. Everyone and their mum will come with a pitchfork and their armchair analysis. Reminding you of what you could have done and couldn’t have done. It’s sad to watch. Many years ago at Konga, the competition took a misstep and...

Every now and then, I’ll get a DM from a software engineer asking me how they can become senior engineers and generally grow their careers. I will try to answer that in this post. Grab a glass of something lite, the class is in session. First and foremost, I generally...

A few days ago, I wrote a post about how freelancers and clients should manage their relationship and be realistic about expectations. Read it here. Today, I will talk about things freelancers can do to protect themselves. It’s not unusual to have product features change during the development process. This...

Every now and then, there’s someone screaming and shouting how Nigerian developers are terrible and how they never deliver on projects. But the problems are actually inherent from the position of both parties; the client and the developer. This is either from the place of ignorance or just plain naivety...